With global societies challenged due to pandemic restrictions, shoppers are more willing than ever to lean into e-commerce. As one of North America’s largest owners, operators and managers of commercial retail space, Cadillac Fairview (CF) is embracing this disruption to develop a more personalized shopping experience that brings together the best of digital and physical to fight friction in the retail environment.
CF is no stranger to innovation. Being a leader in the commercial industry for over sixty years, CF was among the first developers in Canada to introduce the indoor shopping mall concept with its first centre, CF Polo Park, in 1959. In the 60’s the company was the first to introduce underground shopping to Toronto’s PATH system, which is now recognized as the largest underground shopping complex in the world.
Today, with consumer needs evolving in response to a modern digital revolution, CF’s digital and innovation hub, Ravel by CF (Ravel), is taking a data-driven approach to seize new market trends. Collaborating with retailers and brands to build new futures, CF is putting innovation at the forefront and leveraging cutting-edge technology that makes every trip to the mall a smoother, more personalized experience.
Over the past couple of years, Ravel has introduced a range of digital tools to engage its shopper base like the award-winning LiVE by CF shopping app, CF Guest List, and CF Eats, to name a few.
Recently, Porsche Canada partnered with Ravel and CF to leverage both its digital assets and physical spaces to create an immersive, omnichannel experience for their clients. Check out the video to learn how Ravel sees the future of retail, and how it plans to help retailers thrive in a post-pandemic retail environment.
To learn more or partner with Ravel, visit ravelbycf.com.
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