Transforming Communities for a Vibrant Tomorrow
As the pandemic emerged, we developed a greater appreciation of creating and operating spaces that bring people together. Our teams mobilized with urgency to introduce comprehensive measures to safeguard the health of our shoppers and clients. We also recognize that philanthropic investment is crucial for the vitality and well-being of our communities, and our list of ongoing development and revitalization projects shows our commitment to our Purpose.
Despite the uncertainty of the pandemic, our people and local property teams continue to support causes that matter in our communities.
Focus on Safety & Support
Client and shopper safety has remained a constant focus across all CF properties. We prioritized the health of the community by limiting store hours, implementing enhanced cleaning procedures and providing prompt notification of any positive COVID-19 cases. We also implemented strict social distancing policies, while adapting and reconfiguring spaces to accommodate the new requirements.
Our Commitment to Human Connection
The pandemic underscored the importance of social connection and reaffirmed our Purpose. We are proud of the anniversary milestones celebrated by many of our properties and the stature they have earned as well-known landmarks and places that bring people together through enjoyment and inspiration.
Vibrant Places as Community
The Revitalization of CF Champlain
By introducing innovative, vibrant spaces, as well as the Maritime’s first Bass Pro retail store and a new TD Corporate Office, CF Champlain spurred not only economic growth, but also greater cultural diversity and housing activity, becoming a catalyst in the renewal of the Greater Moncton Area.
CF Fairview Pointe Claire
CF announced plans to create a vibrant mixed-use city centre at CF Fairview Pointe Claire that responds to the needs of the West Island community. The development will include office and residential towers, a seniors’ residence, a boutique hotel, parks and retail, and is centred by a new REM light-rail transit station and bus terminus.
CF Promenades St-Bruno
Montreal’s South Shore community, CF is embarking on a major development project with a new market-style food hub: a 130,000 sq. ft. CF Marché des Promenades, an epicenter for epicureans showcasing over 40 diverse food merchants and artisans from Montérégie and Eastern Townships, Greater Montréal and all over Québec.
Drive-in theater at CF Markville & CF Sherway Gardens
CF created its own drive-in theatre at CF Markville as a pilot project, raising more than $10,000 for the Markham Stouffville Hospital. Building on the success of the drive-in concept, CF Sherway Gardens hosted a drive-in in partnership with Toronto’s DriveIn TO initiative.
Holidays & Celebrations
Community events and holidays are celebrations of shared experiences, and CF is proud to have hosted and participated in several meaningful events across many of our shopping centres including tree-lighting ceremonies and immersive Santa experiences, Lunar New Year lion dances and Nuit Blanche activations.
Helping Shape the Communities We Serve
We understand the critical role Real Estate plays in transforming communities for a vibrant tomorrow. We are striving to create a positive change for Canadians facing social isolation. Social Isolation and a feeling of loneliness are a growing concern and threat to the vibrancy of our communities that are inextricably linked to vulnerable populations in Canada.
Collaborating to drive timely and meaningful impact
CF recently redefined its approach to Corporate Responsibility with four overarching pillars including Our Community and Our Partners used to steer its philanthropy efforts, forming trusted partnerships that create positive change in the community. As a result, CF is joining forces with eight new and existing partners across five provinces to co-create and scale innovative solutions that combat social isolation including:
donated in 2020
donated to new partners in 2021