Miniso, the Asian lifestyle retailer, has continued to grow their presence at CF Chinook Centre with the opening of the company's beauty-focused sister brand, WOW Beauty. While Miniso focuses on general lifestyle goods and household items, WOW Beauty is designed specifically for skincare, makeup, and fragrances. Its presence at CF Chinook Centre marks a shift in how these brands are targeting the Canadian market—moving away from general stores to specialized, niche beauty boutiques.

This opening is part of an aggressive Canadian expansion and this is the first WOW Beauty location in Cadillac Fairview's portfolio.